Social media has forever changed how we connect with each other. Facebook, Twitter, Instagram and other social media platforms allow people from around the world to share ideas and make connections in an instant. It is a part of our everyday lives, so it is easy to sometimes forget that social media has not been around that long.
Although Facebook was officially launched in 2004 by Mark Zuckerberg at Harvard University, it was not made available to the general public until 2006. Since then, Facebook has gained more than 1.4 billion active users.
Twitter began in 2006 and has more than 302 million active users who send almost 400 million tweets a day. The 140 character limit was established because Twitter started as a primarily SMS-based, or cell phone texting-based, service. The standard character limit for SMS was 160-characters, so the 140-character limit is based on that limit and with 20 characters left for the username.
CHANNELLOCK® uses social media to stay directly connected to the CHANNELLOCK® Nation, and we have seen some incredible growth over the years. For example, near the end of 2014, we surpassed 200,000 followers on Facebook, and we are well on our way to 250,000.
However, social media is much more than simply the number of followers or likes. It is about engagement and making a connection. We appreciate every follow and like, but we also value the feedback, stories and photos of how everyone uses CHANNELLOCK® tools. It is great to see those blue handles online being used in the real world.
June 30 is Social Media Day, and we would like to thank those who are already connected with CHANNELLOCK® online and encourage others who are not.
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Communications & Training Manager